Re: [bomp] press kits

[Bob Widenhofer <bwidenhofer@xxxxxxxxx>]

And I'll heartily agree that telling someone "just look at our myspace" is downright lame.  I've heard it many times, and it still makes my skin crawl.
   
  Myspace sure took all the creativity out of band websites.  Yeck.

FRANK BRANDON <cosmopop@prodigy.net> wrote:
  
good comments---i was in a hurry when i typed mine but you positively expanded in a good fashion

A Very Defiant Duckling Named Ender wrote: 
> simply said, there are still a lot of old school folks who still 
>want to physically have something---i wouldn't focus on the 8 X 10
So why not ask the people asking, if they'd like a link to the 
printable electronic version? If they ask for a physical copy, then 
you can shell out the cash to print it, burn it, new-envelope it and 
mail it.
Tell them it's a lot faster than waiting for snail mail, it 
doesn't get lost or damaged in the mail, and (maybe) it reduces your 
costs :D

> also--in my eyes, do NOT suggest someone go to your myspace or 
>whatever page to sample the music
Yeah, that sucks. If they are that type of wired-in, 
they'll've done a myspace search on you already.

I'd say a webpage with a large image, which should be a little 
less than an 8.5x11 standard sized sheet of paper... which is 
equivalent to your glossy 8x10 photograph with contact information 
overlayed on it. Make sure this photo has enough contrast, that if 
they print it in black and white, your name and contact information is 
clearly legible, and your picture doesn't look like crap.
I'd include a name, a phone, an email and a url as minimium 
contact information. The url can be directly back to the website the 
picture is on, because somebody (gf?, secretary?) may print the 
picture, then pass it on to a decision-maker.

Then links to the other stuff:
press clippings/quotes (and links if those reviews are online)
marketing/touring plans/tour dates/availability
rates
your myspace page, for music downloads and the like.

Make sure each web-page is print-ready (will fit on a printed 
sheet), loads fast, and doesn't require any plugins (flash, shockwave, 
realaudio, pdf viewers, etc). And if it is text, that it doesn't have 
tons of funky colors (or prints well in black and white even if it 
uses color), weird fonts (which may not be on their machine), etc.

If you want that other stuff, you can have it - but have it 
somewhere other than in your press-kit, or in addition to it. ie: a 
pdf of all the press-kit pages might be nice, so someone could just 
print the whole press-kit without going to each page and hitting print 
- but some people won't be able to access the pdf - so don't shut them 
out.

-- 
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